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Glossier Teases at a Glossier Play Revival

The spin off, Glossier Play, closed in 2020 but might have a come back in the near future.

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By: Rachel Klemovitch

Assistant Editor

Glossier has posted on Instagram a teaser for a revived Glossier Play sub-brand. 
 
In 2029, Glossier launched the spinoff to offer colorful, flashy, and highly pigmented products, that contrast Glossier’s typical no-makeup look products. 
 
Glossier Play was discontinued in 2020. The founder and CEO decided to discontinue the brand because she realized these products could be released under the main Glossier brand. 
 
The post has the caption “The anticipation of the party” with a disco ball emoji has sparked excitement over the suggested Glossier Play revival.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier (@glossier)


 

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